Mission & Purpose
At HOPE, our mission is simple yet powerful: to transform lingerie into a symbol of confidence, empowerment, and beauty. Since 1966, we have dedicated ourselves to creating intimate fashion that celebrates women, combining innovation with timeless elegance.
We want every customer to feel the impact of our vision. Lingerie that is not just worn, but lived in.
Our designs are made to inspire self-esteem, to embrace individuality, and to remind women that confidence begins within. Whether it’s the perfect fit, the softness of premium fabrics, or the elegance of a detail, we believe lingerie should make you feel extraordinary every day.
Quality and design are at the heart of everything we do. We hold ourselves to the highest standards, ensuring each piece blends comfort, durability, and style. From sustainable fabrics to expert craftsmanship, our commitment is to deliver lingerie that fits beautifully, feels luxurious, and empowers women to shine in their own skin.
HOPE is more than lingerie. It is a promise.
A promise of optimism, transformation, and the belief that every woman deserves to feel confident, celebrated, and free.
When & Why was Hope founded?
HOPE was born in 1966, in the heart of São Paulo, Brazil, through the vision of Nissim Hara, a Lebanese immigrant who carried with him not only the courage to start anew, but also the dream of creating something meaningful. At that time, lingerie in Brazil was still an unexplored market, lacking diversity, quality, and innovation. Nissim saw an opportunity to change that, to bring beauty, comfort, and style to women’s intimate fashion.
The name HOPE was chosen with purpose. It reflects the founder’s deepest belief: the hope of building a new life in Brazil, and the hope of empowering women to feel confident, strong, and celebrated in their own skin. From the very beginning, HOPE has stood for optimism, resilience, and transformation. Values that continue to guide us today.
Over the decades, Hope grew from a small factory in São Paulo into one of Brazil’s leading lingerie brands, expanding with new factories, retail stores, and even pioneering e-commerce in fashion. With each step, we remained faithful to our essence: designing lingerie that embraces Brazilian curves, combining innovation with timeless elegance, and always keeping women at the center of our story.
Today, HOPE is more than lingerie. It is a symbol of empowerment, a celebration of femininity, and a promise to keep inspiring confidence in every woman who wears our creations. Our journey is stitched with resilience, passion, and above all - Hope. Because Hope is not just our name; it is what moves us, and what connects us to you.
Hope Lingerie's History
Explore the brand's milestones and evolution throughout the years.
- 1966
- 1985
- 2005
- 2006
- 2010
- 2011
- 2015
- 2017
- 2018
- 2019
- 2021
- 2022
What You Wanted Most in Lingerie
Modern lingerie customers want pieces that celebrate every body, combine comfort with style, embrace sustainability, and empower confidence in their daily lives.
- Modern consumers demand lingerie that fits all body types, ethnicities, and identities.
- HOPE, like other leading brands, works to expand size ranges, adaptive designs, and diverse marketing so women feel represented and celebrated.
- The fashion industry faces criticism for waste and environmental impact.
- HOPE invests in responsible sourcing, sustainable fabrics, and ethical production practices, aligning with global movements toward circular fashion and eco-consciousness.
- Advances in fabric technology and design are reshaping lingerie from being purely functional to a blend of comfort, fashion, and self-expression.
- HOPE continues to innovate with materials and modeling expertise to ensure lingerie that embraces Brazilian curves while meeting international standards.
- With the rise of e-commerce and social media, customers expect personalised shopping experiences and seamless online engagement.
- HOPE was an early pioneer in online lingerie sales in Brazil and continues to adapt with digital tools, personalization, and omnichannel strategies.
- Today’s lingerie is not just underwear. It’s a statement of identity, empowerment, and lifestyle.
- HOPE positions itself as more than a fashion brand: it’s a symbol of confidence and transformation, helping women feel empowered in their daily lives
Our Values
Hope as a driving force: The name itself reflects optimism and resilience. The belief that transformation begins with hope.
Empowerment
HOPE seeks to inspire women to believe in themselves and their potential, using lingerie as a tool for confidence.
Innovation
Constant investment in modeling expertise, fabrics, and technology ensures products that fit Brazilian curves and global standards.
National Pride
HOPE emphasises its commitment to the Brazilian fashion industry, maintaining a vertically integrated production chain.
Beauty & Intimacy
At its core, HOPE celebrates femininity, designing lingerie that enhances both comfort and elegance.
Transformation
The brand believes every day is a chance for change, and its products are meant to accompany women in that journey.
Crafted for Every Body, Designed for Every Moment
Lingerie That Celebrates You. With Comfort, Confidence, and Conscience
At HOPE, every detail matters. Our lingerie is crafted with premium fabrics chosen for their softness, durability, and breathability. We combine delicate lace, innovative microfibers, and sustainable textiles to ensure each piece feels luxurious while standing the test of time.
Our fit is engineered with precision. Decades of research into Brazilian and global body shapes allow us to design lingerie that embraces curves naturally, offering support without sacrificing elegance. Each design is tested and refined to achieve the perfect balance between comfort and beauty, because lingerie should feel as good as it looks.
Inclusivity is at the heart of our collections. We believe every woman deserves lingerie that celebrates her individuality, which is why we offer a wide range of sizes and styles to suit diverse bodies and preferences.
We are also committed to ethical manufacturing and sustainability. From responsible sourcing of fabrics to maintaining vertically integrated production in Brazil, we ensure transparency, fair practices, and reduced environmental impact. Our journey toward sustainability is ongoing, but our promise is clear: fashion with conscience.
Behind every product lies engineering and research. Our teams invest in advanced modeling techniques, fabric innovation, and design technology to deliver lingerie that adapts to movement, supports posture, and enhances confidence. It’s not just lingerie - it’s the result of science, craftsmanship, and passion working together.
HOPE is more than intimate apparel. It is a celebration of femininity, a commitment to quality, and a promise to empower women with lingerie that inspires confidence every day.
Made for real life
Your everyday, elevated.
Designed to be worn from morning coffee to late nights — without ever thinking about it.
Explore Underwear Collection
Crafted With Intention
Comfort, perfected.
We obsess over fabric, fit and finish.
Explore All Products
One Design. Every Body.
Consistent. Thoughtful. True to you.
The same carefully engineered silhouette.
Explore SleepwearAwards, Achievements & Ethical Leadership
